The three of us are very grateful for your support. Read about this campaign.
- Keep Hype Machine running
- Help us develop new features
- Remove all ads
- Get access to a special supporter-only group playlist
- $6+ comes with stickers
Current goal: 5000 supporters will allow us to add new features and continue developing our mobile apps
Second goal complete! 3000 monthly supporters will allow us to continue running Hype Machine.
Initial goal complete! 1000 monthly supporters won't cover our expenses, but it's the first step towards Hype Machine becoming a sustainable service.
Do your friends use Hype Machine? Tell them about this campaign.
The impact Hypem has made on my life is immeasurable. The vast repository of incredible, thoughtful, independent music that the platform has to offer is second to none. I’ve made so many memories over tracks found on here, that it’s difficult to imagine my life without it.leen3
As a yoga teacher and music enthusiast, tracks I discover and love on Hype Machine make it to my yoga playlists, spreading the love and good karma. I've been using Hype Machine since 2009 as a source of music inspiration and discovery.sklim
With my 9th Hypem birthday coming up, I wanted to show my support and say Thank You! Thank You for making me discover amazing music outside of my comfort tastes, taking me through intense days, and giving me bragging rights for already knowing the "latest band" my friends "just discovered".phikappa
My family was very conservative and by age of 15 about 50% of all the songs I knew were hymns. Many people in my generation (born in '92) went through the 90's music, knew the 80's rock from their parents, the 70's, etc,... It all passed by me. I clearly remember finding hype machine and the plethora of 'fresh dub' that put be ahead of all my other friends in a listening sense for the first time in my life. I was suddenly a hub of cool knowledge with a music base where I previously was more akin to a 70 year old.faja92
Fund Hype Machine
Hype Machine has been introducing people to new music since 2005. Let’s keep it going.
Photo: Victoria Masters
We are a team of three—an independent company without investors or funding. Most of our revenue comes from ads on the desktop site, but due to changes in online advertising, this is no longer enough to support the service. Read moreJoin 3737 supporters.
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How did we get here?
Hype Machine was built in a college dorm room in 2005, and over the years has grown into a dedicated community of music fans. We are a team of three—an independent company without investors or funding. Most of our revenue comes from ads on the desktop site, but due to changes in online advertising, this is no longer enough to support the service.
We’ve been amplifying the work of emerging musicians, writers, and communities for the last 12 years. Remaining independent has allowed us to make the kind of product we want to use ourselves: focused, playful, and in line with our ideas about what’s ethical. (We don’t collect or sell user data or emails, for example.)
What does Hype Machine do?
Hype Machine tracks music that people are talking about. We index hundreds of publications, handpicked as trusted voices in the global conversation about music. Our thinking is that if one of them liked something enough to write about it, it’s worth a listen.
Every track indexed ends up on the Latest page, whether it’s published by a site with 20,000 followers or 20. Listen and you might stumble into your new favorite song, a style of music you hadn't heard before, or an artist that was way off your radar.
Music is more accessible now than ever before thanks to streaming services. That’s great! We use them too. What makes Hype Machine unique is how we approach discovery—finding new and unfamiliar sounds through the lens of the writers in our index. Because sometimes, the most exciting stuff is just outside our listening habits.
How did it start?
In 2005, music discussion was dominated by a handful of large print magazines. Blogs emerged to cover a broader range of music beyond the top commercial releases of the day, spreading the conversation across thousands of sites.
Hype Machine brought all these posts together in one place for easy streaming. Built as a personal project, it quickly caught on with curious listeners. The following year, Anthony bought the hypem.com domain, moved Hype Machine from the server it shared with his collection of Godspeed You! Black Emperor concert photos, and increased capacity for our growing audience.
We're grateful that Hype Machine has been able to reach so many people over the years. It may seem like a large company from the outside, but it's just the three of us sitting around a kitchen table, answering emails and writing code.
Why are we raising money?
As music experiences on the internet have become more centralized, powered by a handful of large services, they’ve also become more alike. Today, a listener’s choice is between minor interface and catalog differences—a narrow way of interacting with a key part of contemporary culture. We think that people deserve a multitude of ways of experiencing music, and we’d like to build more of them with your support and feedback.
Crowdfunding is our sole option—online advertising only works well at immense scale (while introducing complex privacy issues), and venture capital prioritizes returns over sustainability.
Your monthly contribution will allow us to keep Hype Machine running, but most importantly, continue creating ways to explore new music. We’ve been thinking about these ideas for many years, and we’re ready to try more of them out with you.
Let's build it together.
—Dave, Zoya, and Anthony