Our service is listener-supported. Read about this campaign.
- Keep Hype Machine running
- Help us build things
- Remove all ads
- More supporter features
Supporter-only group playlist
Full Stack archives
Time Machine (popular charts since '07)
Spy (see loved tracks in real time)
Deeper search options
- $6+ comes with stickers
Current goal: 5000 supporters will allow us to add new features and continue developing our mobile apps
Second goal complete! 3000 monthly supporters will allow us to continue running Hype Machine.
Initial goal complete! 1000 monthly supporters won't cover our expenses, but it's the first step towards Hype Machine becoming a sustainable service.
Do your friends use Hype Machine? Tell them about this campaign.
I found Hype Machine back in college (senior year!) and you are one of the few 'freelance' music sites to still exist! My first fav'd song was Kid CuDI - Day and Night (Chiddy Bang Remix)jmattmke
I owe a LOT of my music library from 2008 until now to Hype Machine. Your site introduced me to too many new artists to count, whether it was eventual huge acts like Calvin Harris, Foster the People or Ellie Goulding, or lower scale artists that have gone on to become my very favorites.ampdesign
Today I made the decision to put my money where my ears are. I listen to Hype Machine's offerings pretty much on the daily during the work week. I have been introduced to so much new music that I don't even know where to begin. Hype Machine keeps me musically relevant and points me to new blogs all the time so that I can continue to expand my music mining efforts throughout the web.ricemg
It's funny to look back at my favorites. You can see a progression from indie/indie rap through edm and dubstep when Skrillex first came out back to more indie, slower stuff. It is a great time capsule to see how my tastes have changed over the years and it would be a huge disappointment to see that go.sherbear
Hype Machine shaped my twenties. It is hands down the one digital product that consistently brings me joy, gets the party started, and makes me break out in song and dance. So many knee slapping good tunes!mstollen
I've been using Hype Machine for nearly 8 years without even realizing how long it had been, or wondering who was behind it. I listen to my feed at work, add to my favourites, and then hit shuffle whenever I have more than a handful of people over at my house. Thanks for making me much cooler than I otherwise would be.thirty31one
Fund Hype Machine
Hype Machine has been introducing people to new music since 2005. Let’s keep it going.
Photo: Victoria Masters
We are a team of three—an independent company without investors or funding. Most of our revenue comes from ads on the desktop site, but due to changes in online advertising, this is no longer enough to support the service. Read moreJoin 3633 supporters.
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How did we get here?
Hype Machine was built in a college dorm room in 2005, and over the years has grown into a dedicated community of music fans. We are a team of three—an independent company without investors or funding. Most of our revenue comes from ads on the desktop site, but due to changes in online advertising, this is no longer enough to support the service.
We’ve been amplifying the work of emerging musicians, writers, and communities for the last 15 years. Remaining independent has allowed us to make the kind of product we want to use ourselves: focused, playful, and in line with our ideas about what’s ethical. (We don’t collect or sell user data or emails, for example.)
What does Hype Machine do?
Hype Machine tracks music that people are talking about. We index hundreds of publications, handpicked as trusted voices in the global conversation about music. Our thinking is that if one of them liked something enough to write about it, it’s worth a listen.
Every track indexed ends up on the Latest page, whether it’s published by a site with 20,000 followers or 20. Listen and you might stumble into your new favorite song, a style of music you hadn't heard before, or an artist that was way off your radar.
Music is more accessible now than ever before thanks to streaming services. That’s great! We use them too. What makes Hype Machine unique is how we approach discovery—finding new and unfamiliar sounds through the lens of the writers in our index. Because sometimes, the most exciting stuff is just outside our listening habits.
How did it start?
In 2005, music discussion was dominated by a handful of large print magazines. Blogs emerged to cover a broader range of music beyond the top commercial releases of the day, spreading the conversation across thousands of sites.
Hype Machine brought all these posts together in one place for easy streaming. Built as a personal project, it quickly caught on with curious listeners. The following year, Anthony bought the hypem.com domain, moved Hype Machine from the server it shared with his collection of Godspeed You! Black Emperor concert photos, and increased capacity for our growing audience.
We're grateful that Hype Machine has been able to reach so many people over the years. It may seem like a large company from the outside, but it's just the three of us sitting around a kitchen table, answering emails and writing code.
Why are we raising money?
As music experiences on the internet have become more centralized, powered by a handful of large services, they’ve also become more alike. Today, a listener’s choice is between minor interface and catalog differences—a narrow way of interacting with a key part of contemporary culture. We think that people deserve a multitude of ways of experiencing music, and we’d like to build more of them with your support and feedback.
Crowdfunding is our sole option—online advertising only works well at immense scale (while introducing complex privacy issues), and venture capital prioritizes returns over sustainability.
Your monthly contribution will allow us to keep Hype Machine running, but most importantly, continue creating ways to explore new music. We’ve been thinking about these ideas for many years, and we’re ready to try more of them out with you.
Let's build it together.
—Dave, Zoya, and Anthony