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Jan 25, 2017

The Ringer on how memes turned Migos’s “Bad and Boujee” into a Billboard hit.

"There’s no single quality that determines a song or music video’s meme-ability, no obvious through line that connects “Crank That,” “Call Me Maybe,” and “Bad and Boujee.” The art of producing a catchy meme is itself as daunting and fortuitous as the art of producing a great pop song."

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