The best place to find new music on the web. Every day, thousands of people around the world write about music they love — and it all ends up here.
LOADING
0:00
 
 
 
 
Hype Machine has been following music conversations since 2005. Each week, Stack is a snapshot of what’s happening in music now, from our hearts to your inbox.
  • Five good tracks

  • A featured album

  • A long mix

  • A good music read

FULL STACK

  • 1 newsletter every week
  • Complete Stack archives
  • + Hype Machine supporter benefits
Subscribe $3/mo

FREE STACK

  • 1 newsletter every week
Jan 25, 2017
GOOD READ

The Ringer on how memes turned Migos’s “Bad and Boujee” into a Billboard hit.

"There’s no single quality that determines a song or music video’s meme-ability, no obvious through line that connects “Crank That,” “Call Me Maybe,” and “Bad and Boujee.” The art of producing a catchy meme is itself as daunting and fortuitous as the art of producing a great pop song."

Thanks for listening!

- Dave & Team Hype Machine

Dive into 7+ years of Stack archives

Tracks Mixes Reads
Want to be notified when the track changes?

Click Allow to get desktop notifications when Hype Machine is in the background.