LOYAL - Crave It Still

Spotify: loyal.lnk.to/craveitstill
Apple Music: apple.co/2XhAwkx
iTunes: apple.co/2XhAwkx

Brighton, UK collective LOYAL have always injected a dose of disco into their production, but on their new single "Crave It Still" they embrace the classic style more than ever and add a splash of soul. The track leans into 1970s New York disco with a funky bass-line, syncopated guitar rhythms, glassy keys, cascading string stabs, and soaring anthemic vocals. Throughout their discography LOYAL have gradually exchanged standard house structures and digital-heavy production for organic instrumentation and groove, their deftly layered compositions nodding at genres like R&B, indie rock, pop, and funk along the way. "Crave It Still" marks LOYAL's arrival at a fully realized retro style, but glimpses their earlier house records as it culminates with blipping synths and a thumpy kick.

LOYAL say of the song, "Lyrically, 'Crave It Still' started as a poem, a stream of consciousness about craving nothing in particular; maybe a lost love, a drug, a partner you shouldn't be with but can't help going back to. We held the poem in our back-pocket for a while, then eventually fashioned the New York disco sound while we were on our first-ever writing trip to the city itself. We recorded in a beautiful studio tucked away in an industrial park in Greenpoint, Brooklyn, alongside some fantastic local writers and musicians. They laid out a killer foundation, all New York, and we built from there."

"Crave It Still" is the third single off LOYAL's forthcoming EP, following the ambient, Fleetwood Mac-inspired "Patterns That Fall" and "Everything (She)," a disco-house / pop-funk hybrid that glimmers with fresh energy and a hint of nostalgia.

James Day, Laurence Allen, and Alex Cowan formed LOYAL in 2016, springing to life with the critically lauded debut single "Blue & The Green" (released via London label GOOD YEARS - the folks behind BANKS, Lil Silva, and Yellow Days). They first started expanding their line up with "House For You," when they teamed up with local Brighton artist Beth Molly Moore. The collaborative experiment was a success and eventually led the project to function as a collective with seven members.

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